About Us

In 2014, ZeroKaata was started with a dream as big as a sparkling diamond – to build a multi-million dollar business. Gaurav Gambhir, our founder (a Harvard alumnus with a "never give up" spirit!), had a mission: bridge the gap between the messy world of unorganized jewellery and the convenience of online shopping. We started as an online jewellery store, shining bright with a dazzling collection of silver jewellery. Remember those stunning bracelets and statement earrings? Yeah, we were all about that. We listened to our customers, their desires, and their changing styles. We pivoted, introducing fashion jewellery that was trendy and stylish. Each change was a testament to Gaurav's strength – his ability to adapt and stay relevant.

Then came the storm – the pandemic. It hit everyone hard, businesses were shutting down left, right, and centre and we weren't an exception. Sales plummeted, and we had to make some tough calls. To survive, we had to make a big decision. It was scary, but Gaurav, fueled by his persistent spirit, wasn't afraid to pivot again. ZeroKaata needed to evolve, survive even. So, we pivoted – a big one! We said goodbye to jewellery and hello to lingerie and loungewear.

Gaurav, with his focus on people, strategy, and execution, led this bold move. It wasn't just a calculated decision; it stemmed from his high-risk appetite – a willingness to put his all on the line for a venture he believed in, ultimately creating value for consumers and future investors.

Let us tell you, this lingerie world was a revelation! Here were women constantly having to choose between pretty designs and actual comfort. It just didn't seem fair! That's when ZeroKaata's core value emerged – creating unique designs that were also incredibly comfortable. No more sacrificing style for support! We source the best fabrics, obsess over every detail, and make sure each piece is as unique as the woman who wears it.

And guess what? It worked! In the last 2 years, ZeroKaata has become one of the best-selling lingerie and loungewear brands on Myntra. We've also partnered with other big names like Amazon, Nykaa, Nykaa Fashion, and AJIO. But it's not just about sales figures; it's about the impact we're making.

We launched a digital magazine called ZeroKaata Studio, which has carved its own niche in the market. But most importantly, we created a special line called "Curves by ZeroKaata" – an exclusive store for plus-size women. Here, comfort and style go hand-in-hand, and women can finally embrace their beautiful bodies without any limitations.

Looking back, ZeroKaata's story is one of resilience, constant learning, and a whole lot of "jugaad" – the good old Indian way of making things work! We're a bootstrapped startup, which means we've built everything ourselves, penny by penny. There's no fancy funding or crazy cash-burn here. We're a sustainable business, growing organically, and that's something we’re incredibly proud of. This achievement is even more remarkable considering our lingerie and loungewear commerce has already reached a $2 million annual recurring revenue (ARR).

Gaurav's humility and frugal perspective have been instrumental in this success. He's a first-generation entrepreneur who believes in building a solid foundation before reaching for the stars.

So, the next time you slip into a pair of ZeroKaata lingerie or loungewear, remember the story behind it. It's a story about chasing dreams, adapting to change, and most importantly, making women feel confident and comfortable in their own skin. That's the ZeroKaata difference, and that's what makes us truly excited for the future.