Akshaya Tritiya: Significance, History and Online Jewellery Shopping

Akshaya Tritiya: Significance, History and Online Jewellery Shopping

The festival of Akshaya Tritiya also known as Akha Tij is celebrated in the springtime and has utmost importance for the people from Hindu and Jain religions. This year, Akshaya Tritiya falls on 18th April 2018 (Wednesday) and we are excited already. If this festival falls on Monday, it becomes even more auspicious.

Akshaya Tritiya


In Sanskrit, Akshaya stands imperishable and Tritiya denotes the number “3”. Therefore, Akshaya Tritiya is celebrated on the third tithi (date) of Shukla Paksha (bright half) of Vaisakha month.

Celebrated nationwide, Akshaya Tritiya is adorned with high spirits and love, signifying “third day of unending prosperity”.

Why do people buy Gold/Property on Akshaya Tritiya?

There are a number of lores on the history of the auspicious events that had occurred on this day. One of which says that on this day, Ganges (Hindu holy river) came to Earth and purified mankind.

For Hindus

The auspicious festival of Akshaya Tritiya is celebrated as a birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu.

It is also believed that on this day, Ved Vyas and Lord Ganesha and started writing Mahabharata. Also, according to Hindu Mythology, Akshaya Tritiya marks the beginning of Treta Yuga.

According to some stories, Sudama, Lord Krishna’s friend, visited Lord Krishna and brought him puffed rice (Poha). As asked by his wife, he could not ask for any financial help from Lord Krishna. When he reached home, he found his house filled with riches and gold.

Therefore, it is believed that gifting Gold on Akshaya Tritiya grows your wealth. Buying Gold or Silver and gifting it to others on Akshaya Tritiya ensures prosperity and eternal wealth (as the name suggests). Therefore, on this day people invest in Gold or Silver jewellery. Some people also invest in Property.

In Jainism

this day is also known by the name of Varshi Tapa and is celebrated to commemorate Tirthankara’s (Rishabhanatha) ending his one-year asceticism and consuming sugarcane juice poured into his cupped hands.

Also, on this day,  Kubera attained his riches and a position as a custodian of wealth by praying to Lord Shiva at Shivapuram. Therefore,

Akshaya Tritiya is also considered as the most suited day to get married.

Traditional Celebrations:


Akshaya Tritiya is considered to be the best time of the year to invoke blessings and to invite prosperity and abundance. People celebrate this day by offering their prayers to Lord Vishnu, Goddess Laxmi, and Kubera. People also offer their prayers to Gaja (elephant), cow, horse, and mother Earth.


Akshaya Tritiya is considered to be an ideal day for charity and donations. On this day, people donate various things like beds, clothes, buttermilk, coconuts, slippers and shoes, umbrella etc.

This Akshaya Tritiya, Buy designer jewellery online    

If you’re planning to buy jewellery on Akshaya Tritiya then check out our Designer collection of Brass and Silver jewellery

Splurge in the exquisite jewellery collections at Zerokaata, your best online jewellery store and bring home prosperity with our supreme quality designer Brass and Silver jewellery.

To make things easy for you, we have curated a list of jewellery pieces that you can buy on the auspicious occasion of Akshaya Tritiya.

Celebrate this Akshaya Tritiya with Zerokaata and bring home prosperity with a free Silver Coin.

Shop for 999/- from our designer handmade jewellery collection and above and get a free silver coin.

Go ahead and shop now!

Happy Shopping Fellas! 🙂


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