What's New

We're a made-in-India brand, focused on building India's Innerwear and Loungewear Ecosystem with our easy to love and live in products. Our entire product range across all categories is manufactured by Indian Artisans without cruelty. We're committed to creating skin and environment friendly products that not only look good but also feel good (almost like your second skin).

With sustained effort and a strong team, we’ve been able to create and maintain our position not only as one of the leading lifestyle brands in India but also as a Digital Organization that has touched the hearts of Millenials and Gen Z with its digital magazine (ZeroKaata Studio), social media networking, and Internship program.

Founded by Gaurav Gambhir (ex Conde Nast-India, and Co-Founder-Ease Your Biz), our organization incorporates value-driven practices with an aim to create an unmatched, and unprecedented experience for everyone who was, is, or will be associated with our organization.